Digital Insights for Startup and Corporate Innovators

Here you’ll find articles from our team, as well as guest authors, about software development, product management, and payment processing technology.

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5 Reasons Why Email Marketing is Important (Bonus: 4 Things Not to Do!)

December 10, 2020

Emails are one of the earliest forms of digital marketing. Even with the advances of social media and digital advertisements, they are still a huge and formidable source of generating sales leads. Throughout this article we will dive into why cultivating a strong email presence is important and how it can help you grow your […]

How RAQ Can Improve Project Estimates

December 01, 2020

As a new entrepreneur, coming up with a revolutionary digital product idea is the hard part. You have done the work of discovering a solution to the problem that you want to solve and finding out if the marketplace has room for your product. You are now ready to pass the product on to a […]

Discovering Your Brand Identity: Tools for creating your brand and building a brand board.

November 10, 2020

As a new company, how you portray yourself to your customers is incredibly important. This reputation is called your Brand Identity. In our two previous articles, we dived into what makes your brand unique and the fundamentals of your business that must be aligned to earn the trust of your customers. We also discussed where […]

Discovering Your Brand Identity: Finding Your Customers and Validating Your Problem

November 03, 2020

A brand’s identity is essential to its success. Without a clear understanding of who you are and who your customers are, you risk falling behind in the marketplace. In our previous article, you learned about how to craft your brand identity and clarify the fundamentals of your business. It is important to know these fundamentals, […]

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